Commercialization Essay Example | Topics and Well Written Essays - 1000 words

Commercialization - Essay Example Whereas it might be expected that international expansion is very much the same creature as compared with the mistake and/or regional expansion, the fact of the matter is that an entirely new level of considerations must be taken into account. Accordingly, the first section of this analysis will discuss some of the key implications and considerations that must be taken into account with regards to launch any product internationally (Bewayo 7). Likewise, the second section of this analysis will focus upon identifying and discussing the concept of time to market with respect to the commercialization planet value creation of the given product line or business entity. As a function of analyzing this information, it is the hope of this author that the reader will gain more clear and definitive understanding of some of the salient issues and pitfalls involving international product launch and far-reaching impacts that even minute levels of time-to-market issues can have in affecting overal l profitability and levels of competitive edge that may otherwise be experience. The first and most salient issue that must be discussed with regards to launching a new product line within an international scope is with respect to the fact that stakeholders within the international community will most certainly not integrate with the product or service to the stain extent or to the same level that domestic consumers have thus far exhibited (Anyim et al. 59). Business history is littered with examples of highly successful domestic firms that experienced monstrous international failure due to the fact that they did not perform the needed market research within the international target market. Rather, they were complicit and comfortable with merely utilizing the market knowledge and response mechanisms that domestic consumers have illustrated within the past; blending them to experience the pitfall of what an uninformed and ultimately arrogant foreign firm could experience in a global market (Ozer 477). As such, seeking to perform due diligence with regards to the marketing approach and spending the necessary amount of time and money that is required to gain a level of inference with regards to the way in which consumers from different cultures, religions, languages, and other factors might respond. Although this is a time-consuming approach, one that necessarily has an impact upon the second determinate which will be discussed below, it nonetheless is extraordinarily important in order for the business, organization, or entity to achieve a level of international as well as domestic set (Bewayo 493). The second determinate that this brief analysis will consider is with regards to discussing and identifying the concept of time-to-market with respect to the commercialization plan. Depending on the particular business and product/service that is offered, time-to-market is an extraordinarily important factor. If one considers the case of Samsung, even the most ingeni ous designs and levels of technology included within such a design are ultimately obsolete very soon after they are created. As such, time-to-market is something that Samsung, and firms similar to it, must consider at the very tip of their decision-making hierarchy (Ball et al. 3137). However, firms that are less time sensitive have the ability to analyze the market and perform research to a more effective degree prior to jumping into a situation that