Ad Analysis Essay Example | Topics and Well Written Essays - 1500 words

Ad Analysis - Essay Examplethat I have selected is an ad depicting the poster for a new fragrance in the grocery that is called Fantasy Twist launched by the famous artist Britney Spears. The unique thing about this fragrance is that it states it is 2 fragrances in 1 meaning that the perfume offers both different scents in the same bottle. The ad also shows two images of Britney Spears in order to create two different perceptions or drops of the perfume, making it appealing to a larger number of people. By this I mean that the ad shows Britney in two different forms the photo on top is in silver indicating the use of the perfume by day and the photo at the bottom shows her in black, indicating the use of the perfume at night. At depression glance, the perfume looks very provoke because it offers something new and not many perfumes have two fragrances in them. This advertising displays the aspect of womanhood at its best, with a unique fragrance that at its first glance appeal s to the minds of the public however looks ordinary after carefully examining and understanding the use of the product.It must however be understood that since the model in the ad is Britney Spears, an artist who emphasizes the notion of feminism, the fragrance and the ad will only appeal to women and not men, for the purpose of purchase. Nonetheless, her photo looks very seductive so as to line male attention to view the ad, which is the general perception upon looking at the photo from a mans point of view. I have selected this advertisement because it is about a product that most people use perfumes. Moreover, products that are endorsed by celebrities or launched as a part of their fashion lines tend to transfer more in the industry just because of the brand value. Even if the product may not be good, the public tends to buy it anyway because of the goodwill attached to the celebrity that appeals to the minds of the consumers. Thus, as opposed to an ordinary perfume produced by a company, I